alina kneepkens

Over Eten


So Ashton Kutcher shared a video I directed. What’s all that fuss about?

‘Over Eten’ from flemmish public broadcaster VRT brings reports on what we know about food today. Where does it really come from and how is it produced? I got the assingment to direct some reversed stories showing the production of some of our food and dishes. I saw quite a few slaughter houses and examples of both industrial and artisin food production. A true eye opener.

‘Jelly’ is candy. But only few people know they’re made of gelatine from the skin of pigs. Sweet?

Want to share this video? Please be so kind to mention: ‘‘Over Eten’’ (What we know about Food) is a tv show focussing on our present knowledge about food, produced by the news department of flemish public broadcaster VRT , Belgium. This ‘Gelatine’ video tells the reversed story of how gelatine candy is actually produced. Starting from wrapped candy, going all the way back to the living pig. Just by showing a series of reversed images it reveals a detailed and truthful story on daily foods and its origin. This video ‘Gelatine’ is one in a series of reversed stories on sugar, crisps, black pudding, rabbit stew, lamb burger, pastry and mozzarella. credits for ‘Gelatine’: director Alina Kneepkens, research Greet Verhaert, editor in chief Bart Mutton, concept Mario Mertens.
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Want to read some af the articles after this video went ‘viral’?  Check Huffington Post, Marie Claire or

Full credits:

Music: ‘New Error’ by Moderat

Director: Alina Kneepkens

Research: Greet Verhaert

Editor in chief: Bart Mutton

Director Over Eten: Mario Mertens

Camera: Kris Deschamps, Rolf Lemmens, Bart Deherdt for 2punt8 & Stijn Coene for Geronimo

Sound: Pascal Braeckman, Johan Somers for de klankmannen, Thomas Van Baelen for Geronimo  & Caroline Pellecom.

Edit: Dries Tolleneer, Philippe Piffet, Gunter Braem, for Het Huis.

Want to see more of my work for ‘Over Eten’? click here.